A website is the door to  connect with the people all over the world, especially for a small business. It is your website where the visitors locally as well as internationally can learn about your business, avail products you offer and much more. The tough part is that there are thousands of other sites competing for large market share and grabbing the attention of the users. The challenge is to get hold of search engine traffic in such cut-throat competition. There are several things that businesses can do to increase their website visibility. If you do not have a strategy for increasing traffic, you will see a decline in conversions.